To celebrate Dreamforce’s 20th anniversary, we dialed up the magic while grounding the film in Salesforce’s meaningful place in the real world. We collaborated with our clients to McConaughsize the script and put some heart(s) into the creative concept, while working closely with trusted sound design and music partners to create an uplifting, future-forward narrative to set the stage for the IRL event — and the next 20 years. Welcome back to in-person events, San Francisco!